Madalyn on Icons of Real Estate!

How to Be a Successful Real Estate Agent

Establish a successful career as a real estate agent

The real estate industry can be lucrative, but it’s also incredibly competitive. To make a successful real estate agent, you need an in-depth knowledge of the market and local properties and the right approach and attitude skills. 

From mastering active listening to staying organized, you must learn critical techniques and strategies to become a successful real estate agent. Develop expertise on local property trends and specialized marketing skills to set you apart from the crowd. 

Professionalism, business acumen, and people skills are equally essential for drawing in clients and closing successful deals. If you have an entrepreneurial spirit and the right combination of knowledge, ambition, and discipline, then being a real estate agent is an ideal career choice. 

Another crucial step you must take to become successful in the real estate industry is to learn from industry experts like Madalyn Suits, with over 20 years of experience to her credit. She was recently featured as a guest on the best podcast for real estate investing (the Icons of Real Estate Podcast, of course!).

Listen to Madalyn’s episode, “If You Agree to the Job, Do It Well” – Madalyn Suits on building Successful Real Estate” here.

To become a successful real estate agent, you must know and do a few things right to set yourself up for success. This blog post will outline the process and steps you need to take to succeed in this industry. Keep reading for more information!

How Long Does the Process of Becoming a Real Estate Agent Take?

For people interested in becoming real estate agents, the process begins with an educational component. Depending on a person’s location, the required hours vary, but 60-90 hours of formal instruction is typically necessary. 

This type of education covers real estate principles and practices, the law governing agency relationships, and paperwork for research and disclosure processes. Once they complete the knowledge portion successfully, applicants must sit their licensing exam. 

The testing centers offer exam preparation courses so individuals can ensure they are fully prepared for the big day. Following that step, real estate agents must often complete specific post-licensing requirements before getting their license. 

Ultimately, how long it takes to go from start to finish depends on individual availability and local regulations; however, be prepared for a journey that involves plenty of dedicated study hours!

Generally speaking, it could take several months or even longer – without failing a course or an exam – before finally receiving an official real estate license. Patience is a virtue when beginning this career path!

Getting into the real estate industry takes some time 

5 Crucial Steps to Achieve Success as a Real Estate Agent

Setting clear goals and staying motivated to succeed as a real estate agent is essential. Here are five simple steps to help you on your way: 

  • Get More Market Knowledge

Market knowledge is the most accurate indicator of an agent’s skills and experience. The method you adopt for increasing awareness of the real estate market depends on whether you’re a new real estate agent looking to achieve success, an established one, or a veteran. 

Beyond simply getting familiar with comps (comparables) and market conditions, experienced realtors understand the value of investing in anticipation. Anticipating changes in the real estate industry, local area, and economy requires agents to be well-studied on these topics. 

This step helps them consider future risks and potential benefits when determining current home values for their clients. Beyond traditional methods such as MLS, real estate agents can significantly benefit from staying current on relevant news regarding the local landscape and housing market trends. 

By taking advantage of educational resources designed to build anticipatory skills in addition to traditional knowledge of home values, realtors stand a much better chance of providing sound advice and creating satisfied clients who trust in their capabilities. 

Parlay your research into an understanding of what drives value in innovative ways to set yourself apart from other market professionals—a valuable asset, regardless if yours is a veteran or rookie endeavor. 

The additional effort could be just what sets your offerings apart!  

When designing strategies based on anticipated risk versus reward scenarios, go beyond relying on established rules; gain firsthand knowledge that speaks directly to buyers’ consumer behavior and sellers’ personal needs. Innovative realtors lead the field by mastering these delicate decisions.

A real estate agent, after successfully closing an open house deal

  • Maximize New Business Generating Skills at Open Houses

Open houses are an excellent opportunity for real estate professionals to generate new business and connect with buyers. 

These events not only offer a way of showcasing a particular property but also present the chance to promote yourself as well. Making a good impression on the attendees is essential to maximize your results at open houses. 

Small talk with each potential buyer is one way to display your high level of customer service and differentiate yourself from other agents. Doing your homework ahead of time is also essential; research what kind of house each attendee may be looking for so you can discuss how this particular property is a good fit. 

Placing a sign-in sheet near the entrance ensures that all interested buyers leave behind their contact details for future cold calling or follow-up communication. 

Open house events provide an enjoyable yet productive way of engaging with prospective customers and ultimately generating more real estate business.

  • Partner with Other Agents

Collaborating with other professionals in the real estate industry is a great way to grow your business. It can be beneficial to draw on the collective experience and diversity of perspectives of multiple experts in the field, especially if you are just starting. 

A true partnership allows for a seamless transfer of knowledge and skills, which helps to reduce mistakes and improve efficiency. Furthermore, by drawing from each other’s resources, you will be better prepared to approach more potential buyers or sellers confidently with a unique set of services tailored towards their goals. 

With this strategy, you can also gain access to more extensive networks of contacts that may have been outside your reach before. Best of all, joining forces with other agents also makes it easier to manage your expenses because you can share costs such as advertising and subscription services. 

Although splitting commissions may only sometimes sound ideal, taking the time to collaborate with other realtors will ultimately provide plenty of valuable opportunities for everyone involved in the long run.

Work with other agents to explore and sell beautiful properties 

  • Streamline Your Business Activities with Technology

As a real estate agent, it can be challenging to streamline activities without cutting corners on the personal touch many clients require. However, savvy professionals have discovered ways to use technology to make their tasks more accessible and efficient. 

Create email marketing campaigns to keep former and potential clients up-to-date on real estate news. Also, invest in real estate SEO to grow web traffic, and leverage social media platforms for marketing efforts. Numerous ways exist to make technology work for you as an agent. 

Technology has revolutionized the way we conduct business, and by taking steps to maximize its potential, real estate agents can do more with fewer hiccups – something that can spell success in this ever-changing market.  It’s time to put technology front and center in your business activities and make technology your secret weapon in this competitive profession.  

These simple changes can help unlock the industry’s potential while keeping costs manageable and profit margins high. Streamlining things with technology is an excellent tip on how to become a successful real estate agent.  Embrace change and reach success today!

  • Focus on a Specific Niche 

To become a real estate professional, consider choosing a specialized niche for targeted clientele. Your target could include sellers, buyers, foreclosures, rental properties, property types, or properties offering specific exterior or interior amenities. 

You may also want to become a short-term rental agent. If that’s the case for you, is an excellent place to start. That way, you focus on furnished living spaces available on the market for short periods (a few days or weeks). These properties also go by the name of vacation rentals and serve as an excellent alternative to a hotel. 

Though you may see it as counterintuitive to narrow your focus, this strategy will help you differentiate yourself from your competitors and get clients with similar interests and passions.

Other tips include the following:

  • Design a well-drafted marketing plan
  • Use vendors to generate leads
  • If cold calling to generate leads, develop a strategy to handle stereotypes from clients
  • Let your marketing plan reflect the current market trends
  • Ensure your social media is outstanding in making your branding unique

How Much Will You Spend to Become an Agent?

Taking the plunge into a new career can be daunting, especially when that new career involves a hefty financial outlay. For anyone considering starting a career as a real estate agent, it’s essential to understand the associated costs. 

Sure, prospective agents can anticipate paying for training, continuing education, and exams needed to apply for a license; however, these fees vary from state to state. Plus, the exact amount can depend on which course or program you select. 

Budgeting between $500-$1,200 should give candidates a good idea of startup costs. Although costly in the short term, this investment in oneself will pay off over time. Success in this field requires dedication and commitment – both personal qualities that come with an established foundation to build!  

With the appropriate guidance and hard work needed to qualify as a licensed agent, your efforts will soon get rewarded financially!  Establishing yourself in this competitive marketplace is achievable if you plan regarding costings. More importantly, it can equip you with the best skills and knowledge so you’ll hit the ground running in your job search!  

To ensure you make the right decision when embarking on your journey into real estate success, do your research and thoroughly assess all available options to become an adept real estate agent ready for whatever may come!


This guide is an essential resource that shows you how to be a successful real estate agent. To enjoy a fulfilling career in this industry, you need passion, determination, dedication, and grit.

You also need to use the various strategies explained above. A successful real estate agent career requires sound knowledge of the market. Hence, gaining knowledge about the market is one of the first steps to becoming an agent.

Also, work with other agents to stay up-to-date and get a general feel of your region’s real estate market trends. Collaborating with a successful realtor also helps you gain market knowledge, expertise, clientele, and experience as a new real estate agent.

Consider checking out online resources such as the Icons of Real Estate podcast, where Madalyn Suits and other top real estate professionals educate people about how the industry works.

Learning from Madalyn’s over two decades of experience will help you start your real estate business on solid footing and realize steady income consistently.   


Getting into the real estate industry might seem complicated due to the intense competition from other agents on the market. But with Madalyn Suits’ podcast, you can learn from one of the best minds in the industry.

Madalyn reveals the secrets of her successful real estate business. Her insights can help you establish a career through effective decision-making, investing, work ethic, marketing plans, and a positive mindset.   

Get the powerful secrets to move your real estate career into overdrive by watching or listening to Madalyn Suits’ podcast on achieving real estate success.